The Self Esteem Brands, LLC Data Breach: Incident Facts and Free Case Review
Self Esteem Brands, LLC operates as a global franchisor in the health and wellness industry, managing fitness brands such as Anytime Fitness and Basecamp Fitness. As a fitness-focused organization, the company typically collects and stores sensitive member information, including personal identification details, payment processing data, and fitness-related profile information. This data breach was officially reported to the California Attorney General in 2025, triggering formal notification requirements for those impacted. If you received a data breach notification letter, it indicates that your personal information maintained within the company's systems may have been accessed or acquired by an unauthorized party. We recommend reviewing the letter carefully to understand the specific scope of the incident and the identity protection services being offered to affected individuals.
- State
- California
- Breach date
- December 19, 2023
- Reported
- February 5, 2025
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